USA Expo Blog

Infographic: Lead Generation

Collecting, nurturing and converting leads is one of the most valuable benefits to event marketing. The team at USA Expo is experienced in creating programs and strategies to make sure you collect this important data. Take a look at the infographic below and contact us today for your custom lead-generation strategy!

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7 Event Marketing Acronyms

The military is known for utilizing many acronyms that can be hard to keep up with. While event marketing may not have quite as many, even a seasoned professional could benefit from brushing up on their ABC's. Here's 7 event marketing acronyms you should know.
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Eye-Catching and Effective Booth Graphics

Posted on February 02, 2019 by Kelly Kastelic - event marketing, trade show, Tips

The visual appearance of your booth carries a lot of weight. A good, effective design can make your space stand out on the show floor, inviting guests to interact and engage with your brand. Your space also communicates brand values, a relevant promotion or other important information. Here's our tips for designing your space:

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Case Study: Darice

Posted on December 12, 2018 by Kelly Kastelic - event marketing, trade show, Tips, Case Study

You may be familiar with Darice, one of the largest nationwide craft suppliers with over 45,000 SKUs. Previously restricted to wholesale customers, Darice has recently removed their Tax ID requirement, offering wholesale pricing to makers of all kinds. Here’s a look at how the USA Expo team works with Darice in a variety of ways.

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Our Top 10 Event Marketing Posts

Posted on October 10, 2018 by Kelly Kastelic - drayage, event marketing, shipping, trade show, Tips
We've been blogging for a while and we've covered the basics of event marketing, some more in-depth posts, and even (hopefully) provided some inspiration and new ideas to spark your imagination! We compiled our top 10 posts (based off of what we think is important) so you can find all of these resources in one easy place!
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What is a Marshalling Yard?

Posted on September 09, 2018 by Kelly Kastelic - drayage, event marketing, shipping, trade show, Tips
Have you ever felt frustrated loading in or out of an event because of the traffic congestion, wait time for loading docks or unforeseen drayage and shipping expenses? Chances are that the event didn't utilize a marshalling yard! You may or may not have heard the term before, but do you really know what it means?
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Nine Key Event Industry Terms

Posted on June 06, 2016 by Kelly Kastelic - drayage, events, COI, KPI, terms, Exhibit, Tips

Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define. 

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5 Planning Tips for a Successful Event Marketing Program

Independent of b2b marketing or b2c marketing, creating an event marketing strategy to maximize your investment, customer experience and desired outcomes all require a specific road map and proper internal alignment. Here are a few tips from our past experience in both consumer and trade shows.

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