Collecting, nurturing and converting leads is one of the most valuable benefits to event marketing. The team at USA Expo is experienced in creating programs and strategies to make sure you collect this important data. Take a look at the infographic below and contact us today for your custom lead-generation strategy!
Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define.