USA Expo Blog

Infographic: Lead Generation

Collecting, nurturing and converting leads is one of the most valuable benefits to event marketing. The team at USA Expo is experienced in creating programs and strategies to make sure you collect this important data. Take a look at the infographic below and contact us today for your custom lead-generation strategy!

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7 Event Marketing Acronyms

The military is known for utilizing many acronyms that can be hard to keep up with. While event marketing may not have quite as many, even a seasoned professional could benefit from brushing up on their ABC's. Here's 7 event marketing acronyms you should know.
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Event Marketing Strategies: Five Tips on Picking the Right Show to Attend

It happens to the best of us: your team works tirelessly to create the best event marketing program possible, spending hours on the right display, working on sales pitches and much more, only to have the effort yield little results. In many cases, it can go back to basics: were you at the right event?

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Nine Key Event Industry Terms

Posted on June 06, 2016 by Kelly Kastelic - drayage, events, COI, KPI, terms, Exhibit, Tips

Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define. 

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