USA Expo Blog

Infographic: Lead Generation

Collecting, nurturing and converting leads is one of the most valuable benefits to event marketing. The team at USA Expo is experienced in creating programs and strategies to make sure you collect this important data. Take a look at the infographic below and contact us today for your custom lead-generation strategy!

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7 Event Marketing Acronyms

The military is known for utilizing many acronyms that can be hard to keep up with. While event marketing may not have quite as many, even a seasoned professional could benefit from brushing up on their ABC's. Here's 7 event marketing acronyms you should know.
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Staffing Your Event Exhibit

Posted on April 04, 2019 by Kelly Kastelic - Strategy, trade show, brand awareness, FAQ

The show has been selected, your space has been designed, now it's time to choose who will staff the event. Is it smart to send your all-star employees, or are they best kept at home to continue with the day-to day business? Here's our suggestions for deciding who to send, who to keep back at the office, and when to know if you need outside help.

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FAQ: Tips for Saving Money on Event Expenses

Posted on September 09, 2018 by Kelly Kastelic - FAQ
The team at USA Expo deals in event marketing day in and day out, and we've worked with clients both new to the event marketing world and more seasoned in event marketing. We've compiled a list of our most frequently asked questions no matter the experience level, and we're kicking off this series with tips to save money! We know that event marketing can take up a good portion of your overall budget. Especially in the second half of the year, you may be looking to cut expenses or allocate funds to different areas, and in turn looking to cut down on event marketing expenses. Here's our tips for spending smartly:
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