Between trade shows, consumer shows, exhibitions, festivals and fairs, the list of events in the U.S. is massive – tens of thousands! With such a large number and variety of events, it can be difficult to determine the best events for your brand’s event marketing program. To make it easier, USA Expo has created a guide to help you figure it out. Whether B2B or B2C, these steps will lead you through the process.
Imagine your company just had a great event. Your exhibit looked great, you generated leads, and even closed a few deals. But when you're looking over the bill, you get a huge shock. You see an enormous fee for drayage.
Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define.