Collecting, nurturing and converting leads is one of the most valuable benefits to event marketing. The team at USA Expo is experienced in creating programs and strategies to make sure you collect this important data. Take a look at the infographic below and contact us today for your custom lead-generation strategy!
The visual appearance of your booth carries a lot of weight. A good, effective design can make your space stand out on the show floor, inviting guests to interact and engage with your brand. Your space also communicates brand values, a relevant promotion or other important information. Here's our tips for designing your space:
You may be familiar with Darice, one of the largest nationwide craft suppliers with over 45,000 SKUs. Previously restricted to wholesale customers, Darice has recently removed their Tax ID requirement, offering wholesale pricing to makers of all kinds. Here’s a look at how the USA Expo team works with Darice in a variety of ways.
You’ve probably heard us talk a lot about how an event display can be a much larger undertaking than many realize. Installing a beautiful and eye-catching display can take not just hours, but in some cases, days. A picture – or in this case, a video – is worth 1,000 words, so we’ve decided not just to talk about the installation of a consumer event display, but show it!
Preparing your 2017 event marketing plan, and need some supporting stats to help substantiate your budget and initiatives? Here are 10 stats to help:
It happens to the best of us: your team works tirelessly to create the best event marketing program possible, spending hours on the right display, working on sales pitches and much more, only to have the effort yield little results. In many cases, it can go back to basics: were you at the right event?
Between trade shows, consumer shows, exhibitions, festivals and fairs, the list of events in the U.S. is massive – tens of thousands! With such a large number and variety of events, it can be difficult to determine the best events for your brand’s event marketing program. To make it easier, USA Expo has created a guide to help you figure it out. Whether B2B or B2C, these steps will lead you through the process.