USA Expo Blog

Our Top 10 Event Marketing Posts

Posted on October 10, 2018 by Kelly Kastelic - event marketing, drayage, Tips, trade show, shipping
We've been blogging for a while and we've covered the basics of event marketing, some more in-depth posts, and even (hopefully) provided some inspiration and new ideas to spark your imagination! We compiled our top 10 posts (based off of what we think is important) so you can find all of these resources in one easy place!
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What is a Marshalling Yard?

Posted on September 09, 2018 by Kelly Kastelic - event marketing, drayage, Tips, trade show, shipping
Have you ever felt frustrated loading in or out of an event because of the traffic congestion, wait time for loading docks or unforeseen drayage and shipping expenses? Chances are that the event didn't utilize a marshalling yard! You may or may not have heard the term before, but do you really know what it means?
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47 Seconds to an Event Display Installation

Posted on March 03, 2018 by Kelly Kastelic - Consumer Shows, event marketing, Exhibit

You’ve probably heard us talk a lot about how an event display can be a much larger undertaking than many realize. Installing a beautiful and eye-catching display can take not just hours, but in some cases, days.  A picture – or in this case, a video – is worth 1,000 words, so we’ve decided not just to talk about the installation of a consumer event display, but show it!

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10 Statistics to Support Your 2017 Event Marketing Plan

Preparing your 2017 event marketing plan, and need some supporting stats to help substantiate your budget and initiatives?  Here are 10 stats to help:

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Event Marketing Strategies: Five Tips on Picking the Right Show to Attend

It happens to the best of us: your team works tirelessly to create the best event marketing program possible, spending hours on the right display, working on sales pitches and much more, only to have the effort yield little results. In many cases, it can go back to basics: were you at the right event?

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5 Steps to Finding the Best Events for Your Brand

Between trade shows, consumer shows, exhibitions, festivals and fairs, the list of events in the U.S. is massive – tens of thousands! With such a large number and variety of events, it can be difficult to determine the best events for your brand’s event marketing program. To make it easier, USA Expo has created a guide to help you figure it out. Whether B2B or B2C, these steps will lead you through the process.

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5 Planning Tips for a Successful Event Marketing Program

Independent of b2b marketing or b2c marketing, creating an event marketing strategy to maximize your investment, customer experience and desired outcomes all require a specific road map and proper internal alignment. Here are a few tips from our past experience in both consumer and trade shows.

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How to Determine your KPI's in Consumer Events


INTRODUCTION:

When determining your KPIs for an event, program or sales/marketing initiative, each tactic requires its own metrics.  Metrics are key in order for us to evaluate how we can grow, determine if you are in the right event(s), track the success of your activation program, assess staffing issues and several other key factors that will ultimately  enable you to achieve (or prevent you from reaching) your company goals.

 

While an event is underway, what are the questions or concerns that will keep you up at night? Questions such as:  

  • Did my staff on-site hit their daily sales or lead goal?
  • How many people walked into the booth but didn’t convert?
  • Are we obtaining the impressions we need today in order to hit our total CPM allocation in the sponsorship (which cost us way more than we had hoped)?

All great late night questions, and if your KPIs don't overlap with some of these concerns, it’s time to re-evaluate or establish new KPIs that are specific to each campaign. By following a few simple tips, you should be able to turn those questions into clearly defined KPIs and understand the best way to use them.

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