Imagine your company just had a great event. Your exhibit looked great, you generated leads, and even closed a few deals. But when you're looking over the bill, you get a huge shock. You see an enormous fee for drayage.
Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define.