USA Expo Blog

Our Top 10 Event Marketing Posts

Posted on October 10, 2018 by Kelly Kastelic - event marketing, drayage, Tips, trade show, shipping
We've been blogging for a while and we've covered the basics of event marketing, some more in-depth posts, and even (hopefully) provided some inspiration and new ideas to spark your imagination! We compiled our top 10 posts (based off of what we think is important) so you can find all of these resources in one easy place!
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What is a Marshalling Yard?

Posted on September 09, 2018 by Kelly Kastelic - event marketing, drayage, Tips, trade show, shipping
Have you ever felt frustrated loading in or out of an event because of the traffic congestion, wait time for loading docks or unforeseen drayage and shipping expenses? Chances are that the event didn't utilize a marshalling yard! You may or may not have heard the term before, but do you really know what it means?
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Drayage: What is it and how do you keep the fees under control?

Imagine your company just had a great event. Your exhibit looked great, you generated leads, and even closed a few deals. But when you're looking over the bill, you get a huge shock. You see an enormous fee for drayage.

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Nine Key Event Industry Terms

Posted on June 06, 2016 by Kelly Kastelic - Tips, drayage, events, COI, KPI, Exhibit, terms

Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define. 

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