USA Expo Blog

Our Capabilities Spotlight: Reporting

Posted on February 02, 2017 by Drew Kraemer -

Our Capabilities Spotlight: Reporting

It’s no secret that here at USA Expo, we’re pretty excited about data. We believe that data is not just the future of event marketing, it’s the now, and for good reason. Data can help event marketers see the effectiveness of their overall event marketing program and allow them to make better decisions.

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Making the Most of your Event Marketing Agency Relationship

Posted on December 12, 2016 by David M. Toth -

Making the decision to partner with an event marketing agency can be a lengthy and important process. You want to make sure it’s a right fit and that the agency works just as hard as you to ensure your event programs are a success.

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Event Marketing Technology and Trends You Shouldn’t Miss Out On

Posted on November 11, 2016 by David M. Toth -

With the incredible growth in the event marketing industry, it’s no surprise that event marketers are constantly looking for ways to improve their events. One of the best ways to do that is to embrace new technology. While it can be daunting to incorporate the latest and greatest into your event marketing program, it can also be incredibly beneficial. Here are five pieces of event marketing technology and trends that you shouldn’t miss out on.

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Easy Ways to Measure Results Now

Posted on November 11, 2016 by Kelly Kastelic -

The US Bureau of Labor Statistics predicted that from 2010 to 2020, the event industry will grow by 44%. And Forrester recently reported that trade shows and events are the second most effective tactic in a marketer’s mix. All this growth means it’s an exciting time for event marketers, but it also means the stakes are bigger than ever before.

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Five Things I Wish Someone Had Told Me About Event Marketing

Posted on November 11, 2016 by Chris Cognetta -

Hindsight is everything, right? Before I began as National Sales Director here at USA Expo, I was working for a Fortune 100 company and tasked with building an event program from the ground up. I had zero experience in event marketing, so I had to learn on the fly, and I’m not afraid to admit that means I made a lot of mistakes along the way. Luckily, I also learned a lot, but there are still a few things I wish someone had told me a little earlier. I’m all about sharing, so I’m talking about the five things I wish someone had told me about event marketing.  

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10 Statistics to Support Your 2017 Event Marketing Plan

Preparing your 2017 event marketing plan, and need some supporting stats to help substantiate your budget and initiatives?  Here are 10 stats to help:

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Five Event Marketing Strategies and Trends for 2017

Posted on October 10, 2016 by David M. Toth -

The holiday season is right around the corner, which means the end of the year is near. For some in the event marketing industry, it’s the busiest time of the year, and for others it’s a time to slow down. No matter how busy or slow you are, now is the time to reflect on the year’s event programs and think forward to next year. It’s never too early to plan ahead!  

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Event Marketing Strategies: Five Tips on Picking the Right Show to Attend

It happens to the best of us: your team works tirelessly to create the best event marketing program possible, spending hours on the right display, working on sales pitches and much more, only to have the effort yield little results. In many cases, it can go back to basics: were you at the right event?

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2017 Event Marketing Strategies: 5 Results to Measure in the New Year

Posted on October 10, 2016 by Drew Kraemer -

You’ve put a lot of thought and effort into your overall event marketing strategies: spending hours selecting just the right events, considering exactly where inside the building your booth will make the biggest impact and much more. It’s no surprise, considering that event marketing is one of the most expensive line items on a budget each year.

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Why Data is the Now in Event Marketing: 5 Insights with eShots CEO Craig Steensma

Posted on September 09, 2016 by Drew Kraemer -

It’s simple: data-driven experiential marketing can help prove ROI, provide attribution to unrealized sales, increase future event budgets, answer your boss’s questions and even, ultimately, save your job.

Engineer W. Edwards Deming said it best: “In God we trust, all others must bring data.” So why is data-driven experiential marketing considered “old school” by many, making them hesitant to commit?

We sat down with eShots CEO Craig Steensma to get his take on data-driven experiential marketing. He shared five great insights, including why planning is just as important as utilizing the data itself, how utilizing data correctly can give a crystal-clear picture of event ROI, the three hurdles brands face when utilizing data and more.

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