We’re dedicated to helping event marketers be more successful with their event marketing program each year. So far, we’ve given tips on choosing the best booth location, choosing the best event, talked a lot about reporting and data, and so much more. Today we’re answering another common event marketing question: how big should my event exhibit be?
One of the most common questions I get when speaking to potential and current clients is, “what is event activation? And why is it so important to understand?” It’s no surprise it’s a recurring question, as event activation is something we talk about multiple times throughout the day at USA Expo.
As National Sales Director at USA Expo, I’m the first person to answer any and all event marketing questions prospective clients may have. I’m happy to share my expertise, although many may be surprised to learn that a lot of my expertise in the event marketing space comes from my previous experience, when I was working for a Fortune 100 company and was tasked with building an event marketing program from the ground up. With no experience in the industry, I had to learn on the fly and teach myself a lot along the way!
Our Capabilities Spotlight: Reporting
It’s no secret that here at USA Expo, we’re pretty excited about data. We believe that data is not just the future of event marketing, it’s the now, and for good reason. Data can help event marketers see the effectiveness of their overall event marketing program and allow them to make better decisions.
Making the decision to partner with an event marketing agency can be a lengthy and important process. You want to make sure it’s a right fit and that the agency works just as hard as you to ensure your event programs are a success.
With the incredible growth in the event marketing industry, it’s no surprise that event marketers are constantly looking for ways to improve their events. One of the best ways to do that is to embrace new technology. While it can be daunting to incorporate the latest and greatest into your event marketing program, it can also be incredibly beneficial. Here are five pieces of event marketing technology and trends that you shouldn’t miss out on.
The US Bureau of Labor Statistics predicted that from 2010 to 2020, the event industry will grow by 44%. And Forrester recently reported that trade shows and events are the second most effective tactic in a marketer’s mix. All this growth means it’s an exciting time for event marketers, but it also means the stakes are bigger than ever before.
Hindsight is everything, right? Before I began as National Sales Director here at USA Expo, I was working for a Fortune 100 company and tasked with building an event program from the ground up. I had zero experience in event marketing, so I had to learn on the fly, and I’m not afraid to admit that means I made a lot of mistakes along the way. Luckily, I also learned a lot, but there are still a few things I wish someone had told me a little earlier. I’m all about sharing, so I’m talking about the five things I wish someone had told me about event marketing.
Preparing your 2017 event marketing plan, and need some supporting stats to help substantiate your budget and initiatives? Here are 10 stats to help:
The holiday season is right around the corner, which means the end of the year is near. For some in the event marketing industry, it’s the busiest time of the year, and for others it’s a time to slow down. No matter how busy or slow you are, now is the time to reflect on the year’s event programs and think forward to next year. It’s never too early to plan ahead!