USA Expo Blog

What is Event Activation? [INFOGRAPHIC]

Posted on May 05, 2017 by Kelly Kastelic -

Event Activation is a full turnkey process that covers every part of an event marketing program from start to finish, and all the very small details in between. It begins with establishing an overall event marketing strategy and concludes with reporting on the entire process. Check out our infographic below to see each step of the process.

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Looking Back: USA Expo 2017 Q1 Highlights

Posted on May 05, 2017 by Kelly Kastelic -

Can you believe the first quarter of 2017 is already done and in the books?? We can’t! We’ve started our year off on a high note. It’s been a busy past few months, but full of excitement at USA Expo. We wanted to share some of our favorite highlights! Check them out and see what we’ve been up to:

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USA Expo's Leasing Model in Action: How Your Brand Can Save 39% in Event Costs

Posted on May 05, 2017 by Kelly Kastelic -

By now, we hope that you’ve heard about our exciting new way we can help brands own the event marketing space: our event display leasing model! Not sure what we’re talking about? Check it out here.

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Must-Read Event Marketing Stats and How to Incorporate them into your Event Marketing Program

Posted on March 03, 2017 by David M. Toth -

The right statistic or piece of data can go a long way – one of the many reasons we are so obsessed with using data in your event marketing program. But sometimes statistics and data aren’t just used to measure your event marketing success – they can be used to inspire you!

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Our Event Display Leasing Model: Event Marketing at its Finest

Posted on March 03, 2017 by Kelly Kastelic -

One of the reasons why brands partner with USA Expo is our ability to help them stand out from the crowd. As a company, we strive to do the same – stand out from others in the industry. That’s why we are excited to share details about our event leasing model: a unique offering in the event marketing space based off of proven results and case studies.

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How Big Should My Event Exhibit Be?

Posted on March 03, 2017 by Kelly Kastelic -

We’re dedicated to helping event marketers be more successful with their event marketing program each year. So far, we’ve given tips on choosing the best booth location, choosing the best event, talked a lot about reporting and data, and so much more. Today we’re answering another common event marketing question: how big should my event exhibit be?

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What is Event Activation and Why is it so Important to Understand?

Posted on March 03, 2017 by Kelly Kastelic -

One of the most common questions I get when speaking to potential and current clients is, “what is event activation? And why is it so important to understand?” It’s no surprise it’s a recurring question, as event activation is something we talk about multiple times throughout the day at USA Expo.

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5 Tips on Choosing the Best Booth Location

Posted on March 03, 2017 by Chris Cognetta -

As National Sales Director at USA Expo, I’m the first person to answer any and all event marketing questions prospective clients may have. I’m happy to share my expertise, although many may be surprised to learn that a lot of my expertise in the event marketing space comes from my previous experience, when I was working for a Fortune 100 company and was tasked with building an event marketing program from the ground up. With no experience in the industry, I had to learn on the fly and teach myself a lot along the way!

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Our Capabilities Spotlight: Reporting

Posted on February 02, 2017 by Drew Kraemer -

Our Capabilities Spotlight: Reporting

It’s no secret that here at USA Expo, we’re pretty excited about data. We believe that data is not just the future of event marketing, it’s the now, and for good reason. Data can help event marketers see the effectiveness of their overall event marketing program and allow them to make better decisions.

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Making the Most of your Event Marketing Agency Relationship

Posted on December 12, 2016 by David M. Toth -

Making the decision to partner with an event marketing agency can be a lengthy and important process. You want to make sure it’s a right fit and that the agency works just as hard as you to ensure your event programs are a success.

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