The phrase “first impressions are everything” is never more true than when it comes to event marketing. Beyond how your event display looks and feels to event attendees, what kind of impression do you think it would make if someone steps into your booth and is bombarded by staff, or, even worse, can’t find someone to speak to at all?
A show decorator can be a useful asset to have when working to create the overall look and feel of your booth onsite – and of course, it’s always nice (and sometimes essential) to have an extra set of hands during setup and tear down! But a show decorator is an extra expense, so it can be hard to determine if it’s worth it or not.
You’ve finally found the perfect trade show for your company: it checks all the boxes and you couldn’t be more thrilled. The right audience demographic, perfect size, great space choices – you’re ready to sign on the dotted line! But once you start working on a budget, you may find yourself surprised at how quickly all those costs add up. More often than not, you may start to second-guess yourself and whether attending this trade show is worth it. In some cases, it is!
The shows you choose for your brand can have a huge impact on the success of your event marketing program. Not all shows are created equal, but with more than 300 shows throughout the U.S. how do you even begin to choose? It starts with taking a strategic approach to your event marketing, being clear about what you hope to achieve, who you hope to engage and how you invest. Once you've determined that, knowing which shows are the best of the best can help you decide where your brand will have the best presence.
A consumer event marketing show can sound like a business’s dream: a chance to get your products or services in front of a huge audience that perfectly aligns with your target demographic. So gather up some branded keychains to give away, put together a quick display and hit the road, right? Maybe not…
Establishing a data-driven event marketing program can seem overwhelming, but getting started doesn’t have to be daunting. Start in four key areas:
Even if you’re new to event marketing, you know that choosing the right event to attend is critical to success. It’s the foundation on which your entire event marketing strategy lies – you can have a great activation strategy, but if you’re at the wrong event, it’s all for nothing.
“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer and consultant.
A trade show is a great opportunity to put your brand in front of potential customers. If you’re offering a product or service to a specific audience (and who isn’t?), a trade show can be a wealth of sales leads for your team. But only if done correctly. Any brand can show up to a trade show, schmooze with potential customers, pack up and go home. Without a proper strategy, you’ll be leaving a lot behind on the trade show floor!
There are a lot of factors that make an event marketing program a successful one, but here at USA Expo, we would argue that the display is one of, if not, the most important. The right event display can be the single difference between a successful event and one that just went okay. A great display can help to encourage show attendees to enter your booth, rather than just walk by.