Even if you’re new to event marketing, you know that choosing the right event to attend is critical to success. It’s the foundation on which your entire event marketing strategy lies – you can have a great activation strategy, but if you’re at the wrong event, it’s all for nothing.
You know the specific demographic and type of person you want to sell your products or services to. For example, if the target audience for your products or services is a predominately female audience with an average household income of $100,000 or more, that is roughly the demographics your event should be as well! You won’t get anywhere attending an event that has an audience of mostly men with a lower household income.
Additionally, not all events are created equal. Simply put, some are just better. But that doesn’t just mean you should spend your entire budget on purchasing a booth at the top event each year – it’s about being strategic and going to the best event for your brand.
Selecting the right event is an art in itself, but we have five tips on picking the right show to attend. We’re also highlighting some of the top home and garden shows below. Check them out:
The Builders St. Louis Home & Garden Show. This show, which has been in existence for 40 years, is one of the largest quality consumer home shows in North America. That is in part because it’s actually six complete shows in one: Lawn & Garden, Pool & Spa, Kitchen & Bath, Interior Design, Sustainable Living and Building Products.
The Great Big Home and Garden Show (Cleveland). For 10 days in February, over 105,000 consumers head to our hometown of Cleveland for The Great Big Home and Garden Show. Cleveland is ranked #74 and Akron #59 in the Top 100 US Markets for remodeling, making this audience a highly engaged one.
Duquesne Light Pittsburgh Home and Garden Show. One of the top three largest premier home shows in the United States, this show packs over 94,000 attendees in over 10 days. It includes two show floors, one for just gardens and another of over 400k sq. feet of exhibits, activities and more. It's a second to none experience for attendees and exhibitors alike!
The Seattle Home Show. This is the largest consumer home show in the Northwest, with an attendance of 95,671, 96% of whom are homeowners. It generates a lot of excitement in the area along with plenty of media coverage. Attendees are often attracted by the special features offered such as seminars and wine tastings. Additionally, the event has put on a swim/bike/run to benefit Habitat for Humanity, which has raised nearly $98,000 thus far.
Looking for more information on other top home and garden shows? We’ve got it! Download our white paper, the 2017 Guide to the Top Home & Garden Shows in the US, for more notable shows. The white paper includes:
- Demographic information
- Number of exhibitors
- Past sponsors
- Show producer
- 2017 Dates