Looking Back: USA Expo 2017 Q1 Highlights

Can you believe the first quarter of 2017 is already done and in the books?? We can’t! We’ve started our year off on a high note. It’s been a busy past few months, but full of excitement at USA Expo. We wanted to share some of our favorite highlights! Check them out and see what we’ve been up to:

CLIENT PARTNERSHIPS

We’ve welcomed an amazing new client to our roster: Darice, a wholesale craft supplier. Darice has been attending shows such as the International Gift & Home Furnishing Show, CATERSOURCE and ACA for many years, but we were able to help them begin to use an experiential and data-driven approach to engage, track and measure their ROI.

Additionally, as part of their overall event strategy program, we helped showcase the multitude of Darice products while implementing an event marketing approach for a number of tasks such as:

  • Engaging attendees through a unique promotion and experience
  • Collecting information from attendees to qualify and score new potential customers
  • Digital integration for instant and progressive follow up communication
  • Analytics to track opportunities generated and show ROI

EVENT ACTIVATIONS

We were busy with event activations for clients! 49 of them in 28 states, to be accurate – and the end results were pretty amazing: in Q1 alone, there were 6,638,291 total event impressions for USA Expo clients. DISH Network, a longstanding USA Expo client, sponsored the Houston Livestock Show & Rodeo, the top consumer event according to Carnival Warehouse.  

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We even activated events for DISH Network and American Family right in our own backyard of Cleveland at the Great Big Home & Garden Show. We were all over the map, too - from California to New York and Texas, Oklahoma, Indiana and much more. 

MEDIA PARTNERSHIPS

We began some pretty great partnerships in Q1 and are excited to continue them through 2017. You can check them out by looking for our ads in Crain’s and Smart Business magazines. We also wrote some editorial features in Smart Business and sponsored and exhibited at two Smart Business events, their Manufacturing Evolution Expo and Women in Leadership Breakfast.

ANNOUNCEMENTS

And while we’ve done a lot in Q1, there’s one big announcement we made that is the most exciting: our event display leasing model! If this is the first you’re hearing about it, check out our announcement to learn more about the unique service and how it can help brands save money.  

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