Event Marketing Technology and Trends You Shouldn’t Miss Out On

With the incredible growth in the event marketing industry, it’s no surprise that event marketers are constantly looking for ways to improve their events. One of the best ways to do that is to embrace new technology. While it can be daunting to incorporate the latest and greatest into your event marketing program, it can also be incredibly beneficial. Here are five pieces of event marketing technology and trends that you shouldn’t miss out on.

Event Marketing Apps. If you’re not using apps to capture and manage leads, you may want to consider one. A lead generation app can impress potential customers by elevating your lead form above the standard pen and paper, and it can easily keep you organized as well. Many lead generation apps can also integrate with email or CRM systems. Do your research and make sure you invest in only what will be beneficial to your event program goals.

Beacons. If you could only pick one of these technologies to implement in 2017, beacons would be at the top of the list. These small devices are placed strategically in your booth, and once turned on, they pick up data from mobile devices, letting you get real-time data on visitors and dwell time. In addition, they can even send messages to those walking by. Data received from the beacons can help you make tweaks to the layouts of future events, and even prove ROI on current events. They’re a fantastic technology, and one we love to use.

Experiences, not Giveaways. Instead of arriving at your next event armed with keychains and t-shirts to give away to customers, try giving away an experience such as a vacation or a weekend long use of a fancy car. Not sure you have the budget or buy-in to give away a large experience? Make visiting your booth an experience in its own right by utilizing features such as demonstrations, interactive games or green screen technology. You’ll wow potential customers and stand out from a crowd.

Light boxes. Sometimes the latest technology is all about standing out in a crowd, and that’s what light boxes help you do. Draw attendee’s eyes to your display using light boxes and hardware such as Super-nove LEDs and SEG graphics.

Social Media. No, social media isn’t the very latest in technology, but its importance can’t be underestimated. You should be utilizing social media at every step of the way through an event marketing program: before, during and after. A strong social media presence means brand awareness, and brand awareness can translate into more booth visitors. Not sure how to use social media to measure results? Check out this blog on results to measure in the new year.

Data. You can collect data through a wide variety of platforms: through high tech tools like beacons, and in other, simpler ways such as social media or google analytics and website data. No matter how you choose to do it, make data your new best friend in 2017. A data-driven experiential marketing program is the future, so the earlier you begin utilizing data, the better off you will be. Want to learn more about data-drive event marketing? Download our free white paper now.

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