2. Prior to your relationship with USA Expo, what types of event marketing were you doing? What were some of the hurdles or challenges you were experiencing?
Our company was new to the U.S. market, and while our sales reps were enthusiastic about running events, they couldn't commit to the time required on weekends to staff these events. They also weren't aware of all of the shows that would be appropriate for our brand, and our marketing team at the head office didn't know where to start. It wasn't until USA Expo came on board that we started to develop an actual schedule of events and we launched a structured event marketing program.
3. How has the USA Expo team helped to streamline your event marketing process, or reach some of your marketing goals?
USA Expo has been a great help in taking over the whole process to choose events, book them, handle staffing and logistics and reporting after the event. We talk weekly with their team and are able to keep up to date and make the decisions quickly, but easily. Handling the payments for selling product at shows along with managing the sales tax has been effortless on our part thanks, in part, to the team at USA Expo.
4. In your opinion, what has been the biggest benefit to working with USA Expo?
We have a very small marketing team and USA Expo has allowed us to showcase our brand at lot of events without having to hire extra internal staff or diverting employee’s efforts away from other activities. Plus they are a pleasure to work with.