Case Study: MadeGood Foods Inc.

If you follow us on Facebook, Instagram or LinkedIn, you may have seen a sneak peak of our client - MadeGood! As promised, we sat down with Janice Harada, Marketing Manager at MadeGood to talk about their brand, how our team has helped to streamline their event marketing plans, and some of the benefits of working with USA Expo!
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1. Tell us a little bit about your company.
MadeGood Foods Inc., based out of Ontario, Canada, is a family business, owned by three siblings. Starting with only three employees five years ago, our company has grown to employ over 200 people. The idea for MadeGood came from Nima, our company's co-founder and president after he went to look for healthy, school-safe snacks for his son when his son started nursery school. He could find school-safe snacks, and he could find healthy, organic and nutritious foods, but there weren't any that were both clean label and safe to go to school.
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All MadeGood products are made in a dedicated nut-free facility and are free from common allergens  including peanut, tree nuts, wheat & gluten, soy, dairy, egg, sesame, fish and shellfish. MadeGood is certified organic, and is non-GMO project verified with the nutrients of a serving of vegetables hidden in each serving. MadeGood provides a safe and delicious school snack that is nutritious with the clean label that moms need for lunchboxes and on-the-go snacking.
 
The commitment to sell a product that everyone could trust and enjoy came from the family's life-long relationship with healthy foods. They wanted to create products that provide exceptional nutrition and great taste to customer and their families, but in a way that respects the environment and the people in our community. As a result, Riverside (MadeGood's parent company) became a certified Bcorp Corporation, reflecting our commitment to consider people and the planet, in addition to profit in every decision. In 2018 MadeGood also became certified as a Zero Waste Facility. 
 
 

2. Prior to your relationship with USA Expo, what types of event marketing were you doing? What were some of the hurdles or challenges you were experiencing? 
Our company was new to the U.S. market, and while our sales reps were enthusiastic about running events, they couldn't commit to the time required on weekends to staff these events. They also weren't aware of all of the shows that would be appropriate for our bra
nd, and our marketing team at the head office didn't know where to start. It wasn't until USA Expo came on board that we started to develop an actual schedule of events and we launched a structured event marketing program.

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3. How has the USA Expo team helped to streamline your event marketing process, or reach some of your marketing goals?
USA Expo has been a great help in taking over the whole process to choose events, book them, handle staffing and logistics and reporting after the event. We talk weekly with their team and are able to keep up to date and make the decisions quickly, but easily. Handling the payments for selling product at shows along with managing the sales tax has been effortless on our part thanks, in part, to the team at USA Expo.

 

4. In your opinion, what has been the biggest benefit to working with USA Expo?
We have a very small marketing team and USA Expo has allowed us to showcase our brand at lot of events without having to hire extra internal staff or diverting employee’s efforts away from other activities.  Plus they are a pleasure to work with.

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