“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer and consultant.
A trade show is a great opportunity to put your brand in front of potential customers. If you’re offering a product or service to a specific audience (and who isn’t?), a trade show can be a wealth of sales leads for your team. But only if done correctly. Any brand can show up to a trade show, schmooze with potential customers, pack up and go home. Without a proper strategy, you’ll be leaving a lot behind on the trade show floor!
There are a lot of factors that make an event marketing program a successful one, but here at USA Expo, we would argue that the display is one of, if not, the most important. The right event display can be the single difference between a successful event and one that just went okay. A great display can help to encourage show attendees to enter your booth, rather than just walk by.
Event Activation is a full turnkey process that covers every part of an event marketing program from start to finish, and all the very small details in between. It begins with establishing an overall event marketing strategy and concludes with reporting on the entire process. Check out our infographic below to see each step of the process.
Can you believe the first quarter of 2017 is already done and in the books?? We can’t! We’ve started our year off on a high note. It’s been a busy past few months, but full of excitement at USA Expo. We wanted to share some of our favorite highlights! Check them out and see what we’ve been up to:
By now, we hope that you’ve heard about our exciting new way we can help brands own the event marketing space: our event display leasing model! Not sure what we’re talking about? Check it out here.
One of the reasons why brands partner with USA Expo is our ability to help them stand out from the crowd. As a company, we strive to do the same – stand out from others in the industry. That’s why we are excited to share details about our event leasing model: a unique offering in the event marketing space based off of proven results and case studies.
We’re dedicated to helping event marketers be more successful with their event marketing program each year. So far, we’ve given tips on choosing the best booth location, choosing the best event, talked a lot about reporting and data, and so much more. Today we’re answering another common event marketing question: how big should my event exhibit be?
One of the most common questions I get when speaking to potential and current clients is, “what is event activation? And why is it so important to understand?” It’s no surprise it’s a recurring question, as event activation is something we talk about multiple times throughout the day at USA Expo.
The US Bureau of Labor Statistics predicted that from 2010 to 2020, the event industry will grow by 44%. And Forrester recently reported that trade shows and events are the second most effective tactic in a marketer’s mix. All this growth means it’s an exciting time for event marketers, but it also means the stakes are bigger than ever before.