As we kick off another exciting year of event marketing, more brands than ever are entering the space, attending their first of many consumer events or trade shows. For those that are new to event marketing, the very first question most ask is: how many events should we be attending this year?
2017 has been quite the year…but you know us at USA Expo: it’s not enough to just say it was, we like to back it up with data. From holiday shows to conferences, home shows and even street festivals, we were there for it all with our clients. In 2017, we achieved:
Participating in B2C event marketing shows can seem like a dream come true. You can reach thousands of potential customers simply by showing up and talking about your products and services! And all those customers you speak to on that day will be lining up for sales, right? Maybe it’s too good to be true…
Any brand can show up to a trade show, schmooze with potential partners, pack up and go home. Without a proper strategy though, you’ll be leaving a lot behind on the trade show floor!
A show decorator can be a useful asset to have when working to create the overall look and feel of your booth onsite – and of course, it’s always nice (and sometimes essential) to have an extra set of hands during setup and tear down! But a show decorator is an extra expense, so it can be hard to determine if it’s worth it or not.
You’ve finally found the perfect trade show for your company: it checks all the boxes and you couldn’t be more thrilled. The right audience demographic, perfect size, great space choices – you’re ready to sign on the dotted line! But once you start working on a budget, you may find yourself surprised at how quickly all those costs add up. More often than not, you may start to second-guess yourself and whether attending this trade show is worth it. In some cases, it is!
The shows you choose for your brand can have a huge impact on the success of your event marketing program. Not all shows are created equal, but with more than 300 shows throughout the U.S. how do you even begin to choose? It starts with taking a strategic approach to your event marketing, being clear about what you hope to achieve, who you hope to engage and how you invest. Once you've determined that, knowing which shows are the best of the best can help you decide where your brand will have the best presence.
A consumer event marketing show can sound like a business’s dream: a chance to get your products or services in front of a huge audience that perfectly aligns with your target demographic. So gather up some branded keychains to give away, put together a quick display and hit the road, right? Maybe not…
Establishing a data-driven event marketing program can seem overwhelming, but getting started doesn’t have to be daunting. Start in four key areas:
Even if you’re new to event marketing, you know that choosing the right event to attend is critical to success. It’s the foundation on which your entire event marketing strategy lies – you can have a great activation strategy, but if you’re at the wrong event, it’s all for nothing.