We’re dedicated to helping event marketers be more successful with their event marketing program each year. So far, we’ve given tips on choosing the best booth location, choosing the best event, talked a lot about reporting and data, and so much more. Today we’re answering another common event marketing question: how big should my event exhibit be?
One of the most common questions I get when speaking to potential and current clients is, “what is event activation? And why is it so important to understand?” It’s no surprise it’s a recurring question, as event activation is something we talk about multiple times throughout the day at USA Expo.
The US Bureau of Labor Statistics predicted that from 2010 to 2020, the event industry will grow by 44%. And Forrester recently reported that trade shows and events are the second most effective tactic in a marketer’s mix. All this growth means it’s an exciting time for event marketers, but it also means the stakes are bigger than ever before.
Between trade shows, consumer shows, exhibitions, festivals and fairs, the list of events in the U.S. is massive – tens of thousands! With such a large number and variety of events, it can be difficult to determine the best events for your brand’s event marketing program. To make it easier, USA Expo has created a guide to help you figure it out. Whether B2B or B2C, these steps will lead you through the process.
When planning to exhibit at an event, there are a lot of aspects to consider. How much real estate do you need? Do you perform better in an indoor or outdoor space? Should you rent or buy your display?
One of the most important decisions is what type of exhibit to move forward with. And the best way to figure that out is to first understand the differences.
Imagine your company just had a great event. Your exhibit looked great, you generated leads, and even closed a few deals. But when you're looking over the bill, you get a huge shock. You see an enormous fee for drayage.
Like every other industry, the event industry is full of jargon, and, if you're unfamiliar with the terms, you may wind up lost and confused. To plan a successful event program for your company or brand, it is important to be literate when it comes to the lingo associated with the job. To make things easier, we've put together a list of key event industry terms we are often asked to define.
Amid your research, you stop to take a look at the list of shows you have compiled so far for your event program – the Seattle Home Show, CES, the State Fair of Texas, ICUEE (a.k.a. The Demo Expo), Comic Con, SEMA Show. It is a solid list filled with shows in top markets with impressive attendance numbers. Yet there is one major red flag. Can you spot it? (Hint: look at the title of this blog post.)