USA Expo Blog

Kelly Kastelic

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The 2018 Guide to the Top Home & Garden Shows in the U.S. [INFOGRAPHIC]

Posted on July 07, 2017 by Kelly Kastelic -

The shows you choose for your brand can have a huge impact on the success of your event marketing program. Not all shows are created equal, but with more than 300 shows throughout the U.S. how do you even begin to choose? It starts with taking a strategic approach to your event marketing, being clear about what you hope to achieve, who you hope to engage and how you invest. Once you've determined that, knowing which shows are the best of the best can help you decide where your brand will have the best presence.

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Our Five Best Consumer Show Practices

Posted on July 07, 2017 by Kelly Kastelic -

A consumer event marketing show can sound like a business’s dream: a chance to get your products or services in front of a huge audience that perfectly aligns with your target demographic. So gather up some branded keychains to give away, put together a quick display and hit the road, right? Maybe not…

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Four Key Areas of Experiential Marketing to Leverage Data [INFOGRAPHIC]

Posted on July 07, 2017 by Kelly Kastelic -

Establishing a data-driven event marketing program can seem overwhelming, but getting started doesn’t have to be daunting. Start in four key areas:

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Our Top Home and Garden Shows and Why They’re Important

Posted on July 07, 2017 by Kelly Kastelic -

Even if you’re new to event marketing, you know that choosing the right event to attend is critical to success. It’s the foundation on which your entire event marketing strategy lies – you can have a great activation strategy, but if you’re at the wrong event, it’s all for nothing. 

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Five Pieces of Data to Analyze for your Event Marketing Program

Posted on June 06, 2017 by Kelly Kastelic - Analytics

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer and consultant. 

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Our Seven Best Trade Show Practices

Posted on June 06, 2017 by Kelly Kastelic -

A trade show is a great opportunity to put your brand in front of potential customers. If you’re offering a product or service to a specific audience (and who isn’t?), a trade show can be a wealth of sales leads for your team. But only if done correctly. Any brand can show up to a trade show, schmooze with potential customers, pack up and go home. Without a proper strategy, you’ll be leaving a lot behind on the trade show floor! 

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Should I Buy, Rent or Lease my Event Marketing Display?

Posted on June 06, 2017 by Kelly Kastelic -

There are a lot of factors that make an event marketing program a successful one, but here at USA Expo, we would argue that the display is one of, if not, the most important. The right event display can be the single difference between a successful event and one that just went okay. A great display can help to encourage show attendees to enter your booth, rather than just walk by.

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What is Event Activation? [INFOGRAPHIC]

Posted on May 05, 2017 by Kelly Kastelic -

Event Activation is a full turnkey process that covers every part of an event marketing program from start to finish, and all the very small details in between. It begins with establishing an overall event marketing strategy and concludes with reporting on the entire process. Check out our infographic below to see each step of the process.

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Looking Back: USA Expo 2017 Q1 Highlights

Posted on May 05, 2017 by Kelly Kastelic -

Can you believe the first quarter of 2017 is already done and in the books?? We can’t! We’ve started our year off on a high note. It’s been a busy past few months, but full of excitement at USA Expo. We wanted to share some of our favorite highlights! Check them out and see what we’ve been up to:

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USA Expo's Leasing Model in Action: How Your Brand Can Save 39% in Event Costs

Posted on May 05, 2017 by Kelly Kastelic -

By now, we hope that you’ve heard about our exciting new way we can help brands own the event marketing space: our event display leasing model! Not sure what we’re talking about? Check it out here.

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