USA Expo Blog

Kelly Kastelic

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Staffing Your Event Exhibit

Posted on April 04, 2019 by Kelly Kastelic - Strategy, trade show, brand awareness, FAQ

The show has been selected, your space has been designed, now it's time to choose who will staff the event. Is it smart to send your all-star employees, or are they best kept at home to continue with the day-to day business? Here's our suggestions for deciding who to send, who to keep back at the office, and when to know if you need outside help.

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Eye-Catching and Effective Booth Graphics

Posted on February 02, 2019 by Kelly Kastelic - event marketing, trade show, Tips

The visual appearance of your booth carries a lot of weight. A good, effective design can make your space stand out on the show floor, inviting guests to interact and engage with your brand. Your space also communicates brand values, a relevant promotion or other important information. Here's our tips for designing your space:

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Case Study: Darice

Posted on December 12, 2018 by Kelly Kastelic - event marketing, trade show, Tips, Case Study

You may be familiar with Darice, one of the largest nationwide craft suppliers with over 45,000 SKUs. Previously restricted to wholesale customers, Darice has recently removed their Tax ID requirement, offering wholesale pricing to makers of all kinds. Here’s a look at how the USA Expo team works with Darice in a variety of ways.

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Our Top 10 Event Marketing Posts

Posted on October 10, 2018 by Kelly Kastelic - drayage, event marketing, shipping, trade show, Tips
We've been blogging for a while and we've covered the basics of event marketing, some more in-depth posts, and even (hopefully) provided some inspiration and new ideas to spark your imagination! We compiled our top 10 posts (based off of what we think is important) so you can find all of these resources in one easy place!
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What is a Marshalling Yard?

Posted on September 09, 2018 by Kelly Kastelic - drayage, event marketing, shipping, trade show, Tips
Have you ever felt frustrated loading in or out of an event because of the traffic congestion, wait time for loading docks or unforeseen drayage and shipping expenses? Chances are that the event didn't utilize a marshalling yard! You may or may not have heard the term before, but do you really know what it means?
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FAQ: Tips for Saving Money on Event Expenses

Posted on September 09, 2018 by Kelly Kastelic - FAQ
The team at USA Expo deals in event marketing day in and day out, and we've worked with clients both new to the event marketing world and more seasoned in event marketing. We've compiled a list of our most frequently asked questions no matter the experience level, and we're kicking off this series with tips to save money! We know that event marketing can take up a good portion of your overall budget. Especially in the second half of the year, you may be looking to cut expenses or allocate funds to different areas, and in turn looking to cut down on event marketing expenses. Here's our tips for spending smartly:
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Marketing During Fair Season

Posted on July 07, 2018 by Kelly Kastelic - Case Study
Each year, thousands of fairs are held across the United States. Some are large and well known, such as the Ohio State Fair, and some are smaller events. If you think exhibiting or marketing at these types of events isn't for you, think again! From expanding your brand awareness to increasing your customer base, fairs can prove to be smart investments if executed properly. Here's our tips on what's the same, what's different, and how to adjust your marketing compared to more traditional avenues.
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Case Study: MadeGood Foods Inc.

Posted on July 07, 2018 by Kelly Kastelic - Case Study
If you follow us on Facebook, Instagram or LinkedIn, you may have seen a sneak peak of our client - MadeGood! As promised, we sat down with Janice Harada, Marketing Manager at MadeGood to talk about their brand, how our team has helped to streamline their event marketing plans, and some of the benefits of working with USA Expo!
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Up Your Digital Display Game

Posted on June 06, 2018 by Kelly Kastelic -

Digital displays are a great way to show a variety of content with minimal costs. Typically, TVs or monitors run scrolling slides, promoting products, services, or contact information. By spending a little additional time brainstorming, thinking through all aspects of your display and preparing content, you can feature something that may be more memorable and increase both booth attendance and engagement. Here's 3 ideas to get your inspiration going:

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Are Your Sponsorships Effective?

Posted on June 06, 2018 by Kelly Kastelic -

Marketing through events is a way to gain brand recognition, promote a product or service, increase your customer base, or maybe learn more about your audience face to face. If your brand has a presence at events, you have most likely looked into, or are currently sponsoring. It's a great tactic that could help your event marketing efforts. Sponsorships typically come with a cost though, and there is a chance that a sponsorship may not help to see additional success. Here’s our tips for effectively evaluating your sponsorships: 

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