USA Expo Blog

Drew Kraemer

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Our Capabilities Spotlight: Reporting

Posted on February 02, 2017 by Drew Kraemer -

Our Capabilities Spotlight: Reporting

It’s no secret that here at USA Expo, we’re pretty excited about data. We believe that data is not just the future of event marketing, it’s the now, and for good reason. Data can help event marketers see the effectiveness of their overall event marketing program and allow them to make better decisions.

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2017 Event Marketing Strategies: 5 Results to Measure in the New Year

Posted on October 10, 2016 by Drew Kraemer -

You’ve put a lot of thought and effort into your overall event marketing strategies: spending hours selecting just the right events, considering exactly where inside the building your booth will make the biggest impact and much more. It’s no surprise, considering that event marketing is one of the most expensive line items on a budget each year.

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Why Data is the Now in Event Marketing: 5 Insights with eShots CEO Craig Steensma

Posted on September 09, 2016 by Drew Kraemer -

It’s simple: data-driven experiential marketing can help prove ROI, provide attribution to unrealized sales, increase future event budgets, answer your boss’s questions and even, ultimately, save your job.

Engineer W. Edwards Deming said it best: “In God we trust, all others must bring data.” So why is data-driven experiential marketing considered “old school” by many, making them hesitant to commit?

We sat down with eShots CEO Craig Steensma to get his take on data-driven experiential marketing. He shared five great insights, including why planning is just as important as utilizing the data itself, how utilizing data correctly can give a crystal-clear picture of event ROI, the three hurdles brands face when utilizing data and more.

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