The phrase “first impressions are everything” is never more true than when it comes to event marketing. Beyond how your event display looks and feels to event attendees, what kind of impression do you think it would make if someone steps into your booth and is bombarded by staff, or, even worse, can’t find someone to speak to at all?
As National Sales Director at USA Expo, I’m the first person to answer any and all event marketing questions prospective clients may have. I’m happy to share my expertise, although many may be surprised to learn that a lot of my expertise in the event marketing space comes from my previous experience, when I was working for a Fortune 100 company and was tasked with building an event marketing program from the ground up. With no experience in the industry, I had to learn on the fly and teach myself a lot along the way!
Hindsight is everything, right? Before I began as National Sales Director here at USA Expo, I was working for a Fortune 100 company and tasked with building an event program from the ground up. I had zero experience in event marketing, so I had to learn on the fly, and I’m not afraid to admit that means I made a lot of mistakes along the way. Luckily, I also learned a lot, but there are still a few things I wish someone had told me a little earlier. I’m all about sharing, so I’m talking about the five things I wish someone had told me about event marketing.