10 Statistics to Support Your 2017 Event Marketing Plan

Preparing your 2017 event marketing plan, and need some supporting stats to help substantiate your budget and initiatives?  Here are 10 stats to help:

  1.  43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years. (Center for Exhibition Industry Research)
  2. 48% of event attendees say face-to-face interactions are more valuable today than two years ago. (Center for Exhibition Industry Research

  3. 83% of marketers cited increasing sales as their top event marketing goal. (Center for Exhibition Industry Research

  4. The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. (US Bureau of Labor

  5. Tradeshows and events are the second most effective tactic in a marketer’s mix, after their company website. (Forrester

  6. 79% of US marketers generate sales using event marketing. (Statista

  7. 74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. (EMI & Mosaic)

  8. 79% of brands say they will execute more event and experiential programs this year compared to last year. (EMI & Mosaic

  9. 65% of brands say that their event and experiential programs are directly related to sales. (EMI & Mosaic

  10. 87% of consumers said they purchased the brand's product or service after an event at a later date. (EMI & Mosaic

Need assistance with your 2017 event marketing plan? Click here to download our Whitepaper on Data-Driven Experiential Marketing.


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