USA Expo Blog

47 Seconds to an Event Display Installation

Posted on March 03, 2018 by Kelly Kastelic - event marketing, Exhibit, Consumer Shows

You’ve probably heard us talk a lot about how an event display can be a much larger undertaking than many realize. Installing a beautiful and eye-catching display can take not just hours, but in some cases, days.  A picture – or in this case, a video – is worth 1,000 words, so we’ve decided not just to talk about the installation of a consumer event display, but show it!

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How to Determine How Many Events to Attend Each Year

Posted on February 02, 2018 by Kelly Kastelic -

As we kick off another exciting year of event marketing, more brands than ever are entering the space, attending their first of many consumer events or trade shows. For those that are new to event marketing, the very first question most ask is: how many events should we be attending this year? 

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Looking Back on Our 2017 Event Marketing Year

Posted on December 12, 2017 by Kelly Kastelic -

2017 has been quite the year…but you know us at USA Expo: it’s not enough to just say it was, we like to back it up with data. From holiday shows to conferences, home shows and even street festivals, we were there for it all with our clients. In 2017, we achieved:

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Five Things to Consider when Starting a B2C Event Marketing Program

Posted on November 11, 2017 by Kelly Kastelic -

Participating in B2C event marketing shows can seem like a dream come true. You can reach thousands of potential customers simply by showing up and talking about your products and services! And all those customers you speak to on that day will be lining up for sales, right? Maybe it’s too good to be true…

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Event Marketing Exhibit Options: Should I Choose an Island or Linear Exhibit?

Posted on October 10, 2017 by David M. Toth -

There are many steps along the way when it comes to planning your event marketing strategy, but few pieces of strategy are as important as selecting the type of exhibit for your booth. It can be difficult to know what type of exhibit is the best option for your event, and there’s no clear right or wrong answer, so we’re breaking down two of the most popular exhibit types, island and linear exhibits.

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10 Best Trade Show Practices [INFOGRAPHIC]

Posted on October 10, 2017 by Kelly Kastelic -

Any brand can show up to a trade show, schmooze with potential partners, pack up and go home. Without a proper strategy though, you’ll be leaving a lot behind on the trade show floor!

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How Much Staff do I Need Working in my Event Display?

Posted on October 10, 2017 by Chris Cognetta -

The phrase “first impressions are everything” is never more true than when it comes to event marketing. Beyond how your event display looks and feels to event attendees, what kind of impression do you think it would make if someone steps into your booth and is bombarded by staff, or, even worse, can’t find someone to speak to at all?

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What is a Show Decorator and Should You be Using Them?

Posted on September 09, 2017 by Kelly Kastelic -

A show decorator can be a useful asset to have when working to create the overall look and feel of your booth onsite – and of course, it’s always nice (and sometimes essential) to have an extra set of hands during setup and tear down! But a show decorator is an extra expense, so it can be hard to determine if it’s worth it or not.

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Expensive Trade Shows: Worth it?

Posted on August 08, 2017 by Kelly Kastelic -

You’ve finally found the perfect trade show for your company: it checks all the boxes and you couldn’t be more thrilled. The right audience demographic, perfect size, great space choices – you’re ready to sign on the dotted line! But once you start working on a budget, you may find yourself surprised at how quickly all those costs add up. More often than not, you may start to second-guess yourself and whether attending this trade show is worth it. In some cases, it is! 

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The 2018 Guide to the Top Home & Garden Shows in the U.S. [INFOGRAPHIC]

Posted on July 07, 2017 by Kelly Kastelic -

The shows you choose for your brand can have a huge impact on the success of your event marketing program. Not all shows are created equal, but with more than 300 shows throughout the U.S. how do you even begin to choose? It starts with taking a strategic approach to your event marketing, being clear about what you hope to achieve, who you hope to engage and how you invest. Once you've determined that, knowing which shows are the best of the best can help you decide where your brand will have the best presence.

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